Case Overview

  • Objective: Launch a story-led, tourable cabaret showcase that converts audience energy into bookings and partner interest.

  • Role: Executive Producer/Director — strategy, budgeting, vendor management, run‑of‑show, safety/compliance.

  • Outcomes: Show has been booked in numerous spaces in NY, Chicago and cruise ships

What We Did

  • Strategy: Built a quarterly events calendar, set KPIs, and aligned budget/resources to milestones.

  • Story as a System: Embedded a 3‑beat narrative (problem → proof → next step) into intros, transitions, and calls to action.

  • Operations: Vendor sourcing and SLAs, rehearsal planning, run‑of‑show, risk management.

  • Marketing Integration: Promo asset pack, content capture plan (video/reels), and lead collection workflows.

Event KPI’s

  • Sell-through: 100% • 50% • 67% (avg 60%)

  • Ticket revenue: $13.1k across 3 venues

  • F&B: average per venue= $1.5k

  • Total gross over first three (3) venues= $14.6k

  • Notes: Tiered pricing ($35–$85) and venue-run F&B ($25–$100)